Background to the programme
The ALEC agglomeration of Grenoble have been carrying out initiative on communication, awareness and advice on the theme of energy for more than ten years. They do this through conferences workshops and presentations as part of events. These actions are effective but address a public who are already convinced. The ALEC has therefore decided to set up a new form of activity which is more participative and more engaging to make a greater number of people aware of the issues.
Objectives of the programme
- Reach a new public.
- Inform the targeted public of possible energy savings on home consumption.
- Create a relaxed and warm atmosphere allowing the exchange of ideas and questions.
- Personalise the exchange: each person can come with their own energy bill.
- The recruitment of "hosts" among the people coming to the agency and through the publication of articles in the municipal bulletins and regional press.
- Make a flyer available enabling the host to inviter their friends and family.
- The leading of the workshops by a ALEC counsellor.
- The designing of three types of workshop:
*Water and Heating
*Electric and cooking devices.
* Lighting and rubbish.
- Theoretical aspect but equally practical with the manipulation of electronic devices.
- Handing out a questionnaire at the end of the workshop which asks participants to indicate the commitments that they are close to making following the workshop.
- Handing out a little savings kit to the participants.
- Propose another workshop.
Quantitative and qualitative results from the implemented actions
- 5 workshops organised at home in 2011.
- Nearly 20 in 2012 and 2013 with 10 participants on average.
- Initiatives to involve participants, stimulated by collective engagement: behavioural change and little tasks put into practice.
- Mentions in the press.
The contextualisation and personalisation of the workshops enabled a public who are uninterested going to conferences or to an ALEC agency to be made aware of the issues. The convivial nature gave the opportunity to deliver a targeted message and lead to greater engagement on the part of the participants.
Partnership(s) developed in the context of the programme
- Rhone-Alps Region
- Isère Department
- Grenoble-Alps Metropole
- Counsellors in social and family economics from the General Council.
- CCAS of the Grenoble agglomeration.
Difficulties and/or obstacles encountered during the programme’s implementation :
The recruitment of hosts: reticence to open their homes to people who they aren't necessarily close to.
Solutions used to overcome the difficulties and/or obstacles :
Set up hard hitting communication initiatives to encourage people to become hosts.
Summary of factors responsible for the programme’s success :
- To develop communication tools: presentation flyers, explanatory file for hosts, practical notes.
- Playful leading of the workshop.