Background to the programme
Every two minutes a case of indebtedness is filed with the Bank of France. In general, the French population have a poor grasp of budgetary and financial concepts that would enable them to better understand their purchasing power. The traditional budgetary instruction fails to reach a large audience. The issue of money is very personal and, to talk about it, we must go beyond the personal, mental blocks and the shame that can be linked to difficult situations.
Objectives of the programme
The program has set itself the main objective of helping to make each citizen autonomous and responsible through various sub-objectives: the creation of dialogue and exchanges around money; the promotion of informed and responsible consumption; the improvement of citizens' financial and fiscal understanding; to know their rights and duties and be better equipped to understand and select banking and insurance products; to have a healthy lifestyle; to avoid the spiral of excessive debt and demystify the role of banking and insurance.
The CRESUS Foundation has developed two innovative initiatives that address the problems of budget management through practice in a fun and dynamic way. The first is a free application for children (7/8 years) named Dilemme® Junior® which shows the child that money is not unlimited and highlights helping one another. It makes use of reading skills, simple mental arithmetic, strategy and planning. The second, Dilemme®® is a board game which supports fiscal education sessions, co-organised by CRESUS and its partners, bringing together the beneficiaries and professional volunteers from the world of banking or insurance . A hotline is open to people who benefited from these sessions to have budgetary monitoring and personalised advice if necessary.
Quantitative and qualitative results from the implemented actions
The board game Dilemme® was tested with about 2,000 people in 2013/2014. The impact study of 400 young apprentices revealed that 95% found the game fun, 74% said they learned practical things. The participants have discovered that it was possible to "talk with their banker" and nearly 20% went to see their bank in the months following the session. The volunteers from the partner bank were satisfied and want to repeat the experiment as they (93%) felt useful and (42%) were pleased and happy to meet different people (23%). One of the volunteers said. "This experience has put me face to face with young people who could be my clients. In fact, I reviewed my working methods to improve them."
To gather different stakeholders in society around a board game, in a non-commercial context, is an innovative way to fight against the stigmatisation of certain members of the public while demythologising the role of banking and insurance. To propose a fun and non-judgemental participatory tool on the taboo and potentially anxiety provoking issue of money, was a challenge. The game, thanks to the following development process, will adapt to a public of beneficiaries and to various formats of possible sessions.
Partnership(s) developed in the context of the programme
The development of the Dilemme® program was made possible by the financial participation of the Carrefour Foundation. It was then built in co-creation with diverse partners. The growth and expansion of the project are based on strong relationships with insurance and banking sectors (eg Société Générale, French Banking Federation, Macif Prevention, Laser Cofinoga, Banque Postale ...). Each partner develops the Dilemme® program with different targets and, where possible, volunteers from these institutions co-organise the sessions.
Difficulties and/or obstacles encountered during the programme’s implementation :
We faced a reticence towards the innovation from major players in various sectors. Furthermore, we lack experience in producing a game. Finally, for ethical reasons, we would like to produce our game within the French territory with materials that are respectful of the environment. This involves high production costs.
Solutions used to overcome the difficulties and/or obstacles :
We organize gaming sessions which bring together policy makers and decision makers to show them the relevance of the tool and we measure the social impact of our action to provide them with proof. In terms of the production process of the game, we learnt from our mistakes and we met actors in the sector to benefit from their advice. Unit production costs will drop when we make sufficiently large orders.
Suggestions for future improvement :
The game should be accompanied by a series of different cards which enable the session to be adapted to the public (eg senior citizens may have questions about their pension), to the length of the session, to the desired theme (credit , savings, banking, insurance, ...).
We will train participants in order to adapt the human resources to the constant increase in the number of budgetary education sessions.
A version of Dilemme® for the general public will come out at the end of 2015, which will enable the potential number of beneficiaries to come to the hundreds of thousands. In the long term, CRESUS wants to develop a "entrepeneur" version of Dilemme®.
We hope at the end of this term budgetary and financial education program to become a part of the National Education program.
Summary of factors responsible for the programme’s success :
A good knowledge of audience characteristics and needs through the completion of a study.
Measuring the impact following our budget education sessions in order to provide the most pertinent educational tool possible.
Diversification of partnerships and action zones.
Expansion of the game by the beneficiaries who are convinced of its relevance.
Ideas for basic or applied research topics, that could be useful to the programme :
Possible research fields: sociology, psychology, economics, education
- Use the game as a teaching tool when approaching marginalised groups
- Short, medium and long term impact of the fiscal education program on the financial stability of households
- Impact on the relationship to money, consumption,and banking and insurance institutions.
- Change the appearance of the bank in the eyes of marginalised groups and vice versa
- Impact on the relationship between parents and adolescents.
To know more