Background to the programme
The rising cost of energy and the evolution of communication practices have resulted in significant additional expense for households, which the more modest among them find it difficult to cover. The amount of the household budget given over to "energy" has increased from 10% to 15% between 2001 and 2006. An increase that has the direct effect of intensifying and complicating the budgetary difficulties of these households. It manifests itself principally in cases of unpaid bills or indebtedness.
Objectives of the programme
From an initiative by Orange, a partnership was concluded in early 2012 with the Scientific and Technical Centre for Building (CSTB), the social housing landlord Polylogis and the New Agency for Active Solidarity (Ansa) in oreder to better understand the use of energy and telecoms by low income households and then to experiment with the action levers to help these households to manage their budgets better, through a comprehensive approach to their spending "constraints".
An experimental project has therefore been carried out in a social housing district in Nanterre (Hauts-de-Seine), within the private estate of Logirep, a social landlord, in partnership with the social centre Acacias. A sociological study was first conducted by the CSTB with twenty households in the neighbourhood in order to identify their usages in terms of energy and telecoms. Ansa and its partners have then designed the awareness workshops on the themes of energy (with GDF-Suez), telecoms (workshops designed with AFUTT) and budgets.
Quantitative and qualitative results from the implemented actions
Organised between January and May 2013, this cycle of 6 workshops required the work of one person for about 60 hours and brought together nearly 150 people in total. They gave the residents the understanding needed to reclaim control of their spending and manage their budget better by, for example, educating them on the operation of renewable credit, the effectiveness of eco-gestures, access to social energy tariffs and even the various mobile phone deals available. These workshops have now moved to the expansion phase in connection with other social actors thanks to the "keys in the hands" tool kits which were created by Ansa for this purpose.
The originality of the MémoTIC project mainly comes from two aspects: the will to tackle the question of spending constraints on telecommunication and energy more generally, and the intention that it be spread, distributed and grown by actors rooted in the territories, to their own local populations, thanks to the ease with which the workshops can be organised and the possibility of adapting them.
Partnership(s) developed in the context of the programme
Experimental phase (2013)
Funded primarily by Orange with support from the Cetelem Foundation and led by Ansa, the project brought together the following business partners: CSTB, Logirep (a social housing landlord and a subsidiary of Polylogis group), AFUTT (French Association Telecommunication Users) the Nahda association and GDF Suez, the city of Nanterre, the social centre of Acacias.
Expansion phase (2014)
Private financing: Orange, Cetelem Foundation, Schneider Electric Foundation,
Operational partners: National Union of municipal social action centers (UNCCAS), Unis-Cité association
Difficulties and/or obstacles encountered during the programme’s implementation :
The mobilisation of the people concerned to participate in group workshops.
Solutions used to overcome the difficulties and/or obstacles :
Working with pre-existing groups (such as social-linguistic workshops at the social centre); working with a social housing landlord. By making use of all the communication channels (security guards, postmen with the rent receipts, posters in the lobbies of the apartment blocks, etc.).
Summary of factors responsible for the programme’s success :
The professionals from the social or associative sector that organise the workshops must take the time to become accustomed to the content. They must also work on the mobilisation of the people concerned to make them participate in group workshops. For the workshops to work and be attractive, it is essential that they are a place of open exchange with as many entertaining activities as possible (some of which are suggested in the tool kit). The word of mouth effect is important for the participation in the following workshops, the cyclic nature of the workshops has borne fruit.
To know more
Contact Caroline Allard to get the link to the tool kits (email@example.com)